Sweaty Billboard

“Action so intense, even our billboards sweat”

When Netflix asked us to help promote the extreme action movie in Extraction 2, we knew the intensity needed to be felt in whatever we did.

And no, we didn’t use guns or explosions to show that intensity, we used the one thing that we couldn’t ignore: how sweaty Chris Hemsworth was in these movies.

Low and behold… a real sweaty billboard was born.

PRESS

Variety: How Netflix Created Billboards That Drip Sweat to Promote Chris Hemsworth’s ‘Extraction 2’

IMDB:  How Netflix Created Billboards That Drip Sweat to Promote Chris Hemsworth’s ‘Extraction 2’

Guardian: Feel Chris Hemsworth’s sweat: has Netflix made the strangest billboard ever?

The Drum: Ad of the Day: A moist Netflix billboard lets you feel a sweaty Chris Hemsworth

Muse by Clio: This Netflix Billboard Is So Intense, It Actually Sweats

Ads of the World: https://www.adsoftheworld.com/campaigns/extraction-2

Ad Age Editor’s Pick: https://adage.com/creativity/work/moist-netflix-billboard-lets-chris-hemsworth-fans-feel-his-sweat/2501876

“No, Netflix’s Sweating Billboard Is Not a ‘Black Mirror’ Episode” -InsideHook